Search Engine Optimization (SEO) can seem intimidating, but the basics are straightforward. Here’s what you need to know to start showing up in search results.
Keyword Research Fundamentals
Keywords are the phrases people type into search engines. Start by brainstorming what your customers might search for. Use tools like Google’s Keyword Planner, Ubersuggest, or AnswerThePublic to find related terms and search volumes.
On-Page SEO Essentials
Title Tags
Each page should have a unique title tag that includes your target keyword. Keep it under 60 characters so it doesn’t get cut off in search results.
Meta Descriptions
Write compelling meta descriptions that include your keyword and entice clicks. While they don’t directly impact rankings, they affect click-through rate.
Headers (H1, H2, H3)
Use header tags to structure your content logically. Include keywords naturally in your headers.
URL Structure
Keep URLs short, descriptive, and keyword-rich. Avoid numbers and special characters.
Content Quality
Google prioritizes helpful, high-quality content. Focus on:
- Answering questions thoroughly
- Using clear, scannable formatting
- Including relevant images with alt text
- Updating content regularly
- Writing for humans first, search engines second
Technical SEO Basics
Site Speed
Faster sites rank better. Compress images, use caching, and choose quality hosting.
Mobile Friendliness
Google uses mobile-first indexing. Your site must work perfectly on mobile devices.
SSL Certificate
HTTPS is a ranking signal. Ensure your site has an SSL certificate.
Link Building
Links from other websites signal trust to Google. Focus on:
- Creating linkable content (guides, resources, tools)
- Guest posting on relevant sites
- Getting listed in directories
- Earning mentions through PR
Local SEO
If you serve a local area:
- Claim your Google Business Profile
- Get reviews from satisfied clients
- Include your location in title tags
- Build local citations
Measure Your Progress
Use Google Search Console and Google Analytics to track:
- Keyword rankings
- Organic traffic
- Click-through rates
- Conversions from search
SEO is a long game, but these fundamentals will start moving you in the right direction. Focus on providing value, and rankings will follow.