Launching a Product? Here’s Your 90-Day Marketing Plan

Launching a product without a marketing plan is like throwing a party and forgetting to send invitations. Here’s a comprehensive 90-day plan to ensure your launch succeeds.

90 Days Before Launch: Foundation

Week 1-2: Messaging

• Define your unique value proposition
• Create your positioning statement
• Identify your ideal customer avatar
• Develop key messaging for each audience segment

Week 3-4: Content Creation

• Create landing page copy
• Write email sequences
• Develop social media content calendar
• Produce promotional videos/images

Week 5-6: List Building

• Create lead magnet
• Set up email collection systems
• Build waitlist
• Start teaser campaigns

60 Days Before Launch: Build Momentum

Week 7-8: Strategic Partnerships

• Identify potential collaborators
• Reach out to influencers
• Secure guest post opportunities
• Plan co-marketing initiatives

Week 9-10: Beta Testing

• Recruit beta users
• Gather testimonials
• Collect case study data
• Refine based on feedback

Week 11-12: PR and Media

• Create press kit
• Draft press releases
• Pitch to relevant publications
• Schedule podcast appearances

30 Days Before Launch: Final Push

Week 13-14: Content Blitz

• Publish educational content daily
• Share behind-the-scenes stories
• Host Q&A sessions
• Increase social media activity

Week 15-16: Launch Prep

• Finalize all systems and checkout flows
• Load test your infrastructure
• Create launch day content
• Brief your support team

Launch Week: Execute

Day 1: Big Splash

• Email entire list
• Post across all social channels
• Activate partner promotions
• Monitor and respond to feedback

Days 2-7: Maintain Momentum

• Share customer stories
• Address objections
• Offer limited-time incentives
• Keep engagement high

Post-Launch: Sustain Success

• Analyze results against goals
• Collect customer feedback
• Identify opportunities for improvement
• Plan your ongoing marketing strategy

A successful launch isn’t luck—it’s the result of systematic planning and execution. Follow this timeline and adapt it to your specific situation for the best results.