When Sarah came to us, her e-commerce store was getting traffic but converting poorly. Within three months, we tripled her lead generation. Here’s exactly how we did it.
The Challenge
Sarah’s handmade jewelry store was getting 5,000 monthly visitors but only generating about 50 email signups and 10 sales. Her conversion rate was below 0.2%βwell below industry standards.
The Diagnosis
After analyzing her site, we identified several issues:
- No clear value proposition on the homepage
- Weak product photography
- Confusing navigation structure
- No lead magnets or email capture strategy
- Slow site speed (4.2 seconds to load)
- Mobile experience was poor
The Solution
We implemented a comprehensive redesign focused on three key areas:
1. Clearer Brand Positioning
We rewrote her homepage to immediately communicate her unique value: “Ethical, handcrafted jewelry that tells your story.” We added a compelling hero section with lifestyle photography showing her jewelry being worn.
2. Improved User Experience
We simplified the navigation, improved product filtering, and created collection pages that told stories rather than just listing products. We also optimized images and reduced load time to under 2 seconds.
3. Strategic Lead Capture
We implemented multiple lead magnets including:
- A jewelry care guide PDF
- A quiz to help customers find their perfect piece
- Exit-intent popup with 10% discount
- Product-specific lead magnets on key pages
The Results
Three months after launch:
- Email signups increased from 50 to 200 per month (300% increase)
- Conversion rate increased from 0.2% to 2.1%
- Average order value increased by 47%
- Mobile conversions tripled
- Bounce rate dropped from 68% to 42%
Key Takeaways
The biggest lesson from this project: small changes compound. We didn’t completely reinvent Sarah’s businessβwe made strategic improvements to key conversion points. The combination of better messaging, improved UX, and smart lead capture strategies created exponential results.